Importance of Video Marketing

Videos provide a voice to your company, and the direction of a video can showcase the narrative and mission of your business. While the idea of purchasing video equipment can seem difficult and an investment with little return, it has never been cheaper or more cost effective.

Understanding Social Media Algorithms in 2019

These algorithms, especially on Instagram, make it difficult for businesses to reach their communities, with their posts becoming lost in the mix. What worked for your company on social media in 2018 may not perform as well in 2019. In this blog are some tools to use when creating a new social media strategy in 2019, and how to utilize algorithms to the advantage and success of your business.

Spotlight: Andres Negro Jr.

Growing up, the companies I worked for were either against social media, or didn’t want to do it themselves. I started to see a pattern where most people understood that it was important, but didn’t know how to use it to meet their goals.

5 Business Must Reads

While reading takes a back burner in our chaotic and busy lives, it has been shown that the most successful people prioritize reading in their everyday routine. Therefore, one of the best ways to learn about ways to grow your business is through reading the experiences of those who succeeded.

Of, By, For: Interdependence in Business

In 2007, a group of small business leaders created a “declaration of interdependence”. This declared that as people work for a business, that a business should work for them in return. They “envision a global economy that uses business as a force for good”.

Today, many people consider their jobs a means to an end, where you work somewhere you don’t necessarily enjoy, and in return you receive a paycheck to live the life you want. This idea is reiterated through decades of poor working conditions, expensive life insurance, and the idea that businesses are only working towards greater economic success, no matter the cost to their workers.