Importance of Video Marketing
By Theresa Schempp
In the U.S., 75 million people watch videos everyday (Impact), and 90% of those videos are watched on a mobile device (Wyzowl). Videos are gaining more importance and are expected to be a key factor in strategic marketing in 2019. Videos provide a voice to your company, and the direction of a video can showcase the narrative and mission of your business. While the idea of purchasing video equipment can seem difficult and an investment with little return, it has never been cheaper or more cost effective. Here are several components that highlight the importance of video marketing:
83% of Businesses said video marketing provides a good return on investment. Videos can be edited both on desktops and on mobile devices, and a wide variety of software can help your business choose the best option for their specific goals. It is less important how high quality your video footage is, and more important the information you are providing in the video to your audience.
82% of B2B marketers reporting success with video marketing. Videos promote engagement and are more likely to be shared on social media platforms. 72% of B2B buyers watch videos to help make buying decisions, which makes video marketing an essential part of a B2B’s success.
Increases conversion rates. Research also found that 71% of B2B marketers found that video conversion rates outperform other marketing content (Vidyard).
Propels your business to the top on Google. Studies found that businesses who added a video to their website increased their chance of becoming a front-page Google result by 53 times (Martech Zone). And because Google owns YouTube, it has become even more imperative to incorporate videos in your online engagement.
Engages your audience and builds trust. Marketing goals are to build lasting relationships with your audience, and videos are a simple and effective way to build trust. Clients can put a face to the business, and videos humanize your company. They can be both thought-provoking and emotional. Your audience will feel that they know your business beyond a screen, and 57% of consumers said a video gave them more confidence in a purchase (E-Tailing Group).